East Gippsland ‘Drink Less Sugar’ Project

Did you know?

  • 20% of people in East Gippsland drink sugary drinks every day.
  • The average amount of soft drink consumed by these people is over half a litre every single day. That’s one and a half cans!
  • People living in rural areas are more likely to drink soft drinks than people living in metropolitan areas.
  • More than 50% of adults in East Gippsland are overweight or obese.
  • East Gippslanders drink much much less water than the average Victorian.
  • One 600mL bottle of Coke contains 16 teaspoons of sugar (or 64 grams). Imagine having that much sugar in a bowl of cereal! Victorian Population Health Survey 2012-2013

Recent studies have revealed that people living in East Gippsland drink soft drink too often, with 20% of adults consuming sugary drinks daily. Among daily consumers, an average of half a litre of sugary drinks is consumed each day! Over 50% of adults in the region are overweight or obese. It is likely that consumption of this amount of sugar is contributing to the obesity of East Gippslanders.

The average Victorian spends a third of their day at work, making the workplace a great place to initiate change. The East Gippsland Drink Less Sugar Project brings sugary drink consumption to the forefront in the workplace.

In order to address the over-consumption of sugary drinks, a working group was created from the East Gippsland Health Promotion Reference Group. The East Gippsland Social Marketing Working Group has now developed a toolkit that workplaces can use to reduce sugary drink consumption amongst staff. The toolkit utilises well known resources that have been created and tested by the major health promotion agencies of Victoria and Australia.

To find out how your organisation or sporting club can participate, contact EGPCP.